Give us the rough concept in your own words — don't worry about polish. This helps our AI give you smarter suggestions throughout the questionnaire.
A sentence or two is enough. You can always skip.
Step 1 of 13
What's your business called?
Don't have a name yet? That's fine — enter a working title or your own name.
Step 2 of 13
Describe your business idea
Be as specific as possible. What problem do you solve? What's the product or service? The more detail, the better your plan.
Step 3 of 13
What industry are you in?
Select the closest match. This helps us pull relevant market data for your plan.
Step 4 of 13
Who is your target customer?
Describe your ideal customer. Include demographics, behaviors, pain points, and where to find them.
Step 5 of 13
What's your starting budget?
How much capital do you have (or plan to raise) to get started?
🌱
Under $5K
Bootstrapping
💡
$5K – $25K
Seed money
🚀
$25K – $100K
Angel round
🏦
$100K+
Funded startup
Step 6 of 13
What are your actual business costs?
List your real monthly expenses — SaaS tools, hosting, rent, equipment, services, licenses, contractor fees, anything you'll pay to operate. These numbers make your financial projections accurate instead of guesswork.
No costs yet? Enter your best estimate. You can skip if you have no costs at all.
Step 7 of 13
How will you make money?
Describe your revenue model. How do customers pay? What's your pricing strategy?
Step 8 of 13
When do you want to launch?
What's your target timeline for getting to market?
✅
Already Live
Looking to scale
⚡
1–3 Months
Fast launch
📅
3–6 Months
Standard build
🏗️
6–12 Months
Complex build
Step 9 of 13
Who are your competitors?
List direct and indirect competitors. Include their strengths and weaknesses if you know them.
Step 10 of 13
How big is your team?
Including yourself. This helps us plan realistic operational costs and timelines.
👤
Solo Founder
Just me
👥
2–3 People
Small team
🏢
4–10 People
Growing team
🌐
10+ People
Established
Step 11 of 13
What's your background?
Tell us about the founder's (and co-founders') relevant experience, skills, and credentials. Investors and lenders care deeply about this — it determines whether the team can actually execute.
No directly relevant experience? That's fine — describe what you do bring (domain knowledge, network, hustle) and be honest about gaps.
Step 12 of 13
What's your unfair advantage?
What makes you uniquely positioned to win? Domain expertise, proprietary tech, existing audience, key partnerships, unique insight?
Step 13 of 13
Where will your business operate?
We'll use this to show you exact filing fees, registered agent requirements, and state-specific legal notes in your plan — so you know exactly what it costs to go official.
Operating in multiple states? Pick your primary state. You can skip if you're not sure yet.
Review
Review your answers
Make sure everything looks good. You can go back to edit any answer.